A successful, digital strategy is based on a correct analytics setup of your website and your business.
Digital Marketing Services
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using electronic media to reach and convert leads into customers and retain them. As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
Key Components of Digital Marketing
Today’s online marketplace is more competitive than ever. You need a digital marketing partner that not only understands the customer journey, but how to develop an online marketing strategy that helps your brand become known as “the best answer” wherever prospects and customers may be looking: search, social media, industry media or email.
An effective digital marketing plan can make all the difference when it comes to swaying key decision makers towards your product or service. To give your digital marketing plan the best chance at success, it is important that it contains the following components.
SEO (Search engine optimization):
The higher you place in search engine rankings the better chance you have of success with your digital marketing plan. There are a number of items to consider as you develop your SEO strategy like SEO ON PAGE, SEO OFF PAGE, Meta Tags, Link Building etc…
SMO (Social Media Optimization):
Social media has an important role to play in your marketing plan. Research shows that 86% of B2B buyers currently use social media in their purchase decision process. Effective social media tactics can help you to promote your content. If you mention a high profile company or thought leader positively in your content, it is always a good idea to tweet at the person. If they return the favor by sharing your content, it gets your content in front of a brand new audience. WebTecz.com put together an awesome graphic which we use to guide our publishing schedule.
There are many types of content around which to base your digital marketing plan. Some of the most important pieces include: Blog Posts, Case Studies, eBooks, Newsletters, Infographcs, Articles, Website Pages etc..
PPC (Pay Per Click):
PPC Services help you to reach your customers online via paid search advertising. Webtecz’s in-house experts provide full-range PPC services to help you achieve the goals quickly and in a cost-effective manner.
Business Benefits of Digital Marketing:
- 80% of consumers use the internet to make their search for information more convenient; and business owners can reach targeted customers who spend as much as 23% of their time looking for online information.
- Digital marketing increases conversion rates by 24%!
- 40% of small business owners report saving money with digital marketing as opposed to traditional marketing.
- Digital marketing enables real-time customer service to generate bigger revenues, retain more customers, and create new satisfied consumers.
- It connects you to the 91% of adults in the US who have their mobile devices close to them and within reach at all times.
- Digital marketing strategies generate as much as 2.8X better revenue growth for businesses.
- Employing a digital strategy can improve ROI by up to 300%!
- Many brands and businesses are ramping up their digital marketing campaigns; don’t get left behind your competitors.
- Digital marketing levels the playing field and can help your small business function like big business.
- By the year 2020, there are a projected 26 billion gadgets that will be interconnected in a global online ecosystem – don’t you want to be a part of the “Internet of Things?”